Run a Successful E-Commerce Website the Easy Way

Run a successful e-commerce business with Wufoo’s forms, surveys and payment processing integrations. We have loads of APIs that are designed for e-commerce websites.

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By: Johan Lieu

E-commerce is a low-overhead way to sell goods and services, but if you have to spend hours trying to work out how to build forms for your website – or if you have to pay high hourly rates so that someone can do it for you – your low-overhead business model starts to become quite pricey. For e-commerce retailers who sell items such as eBooks, music, films, bitcoins or services such as graphic design, Wufoo is here to provide all the forms you’ll need to make your e-commerce business inexpensive to set up and easy to manage.

For non-programmers and programmers alike, our forms and surveys can be integrated into your existing site really niftily, or they can be emailed out to customers. Want to learn more about your customer demographic? We’ve got surveys for that. Need to generate sales leads? Check out our lead forms. Oh – and your online marketplace? We make it easy to run with our order forms and payment integrations. In short, we’ve covered the bases so that your e-commerce company will thrive.

Do You Know The Types Of Customers Who Visit Your Website?

Have you ever stayed up late at night wondering who on earth comes to your e-commerce site and then try to guess how they found it? Wonder no more. With our Website Visitor Profile Survey, you’ll find out your customers’ age range, whether they’re male or female, how they found your site and where they live.

Once you understand who’s coming to your site, you can develop targeted ad word campaigns, social media marketing and write copy that’s geared toward your demographic. The form is completely customisable, so you can ask all of those questions you’ve just been dying to know the answers to.

Never Lose A Sales Lead Again!

If your e-commerce site is set up to nurture sales leads, you can capture potential clients’ information before they get away. A Lead Generation Sales Form is handy for all sorts of businesses – especially e-commerce companies that specialise in consulting or for individuals who provide services such as design.

Embed the lead generation form into your site or email it to customers after they’ve contacted you. Find out how they found your site, the type of industry they work in and whether they have any questions. The lead generation form is a perfect stepping board into a potential sales conversation. And who knows where that might lead for your business?

Safely And Easily Accept Payments

So you’ve got your e-commerce strategy worked out. Now, if you could only collect payments securely and easily...oh wait! You can, my friend. Yes you can. Use our Online Order Form to categorise your products, organise the SKUs, set prices and name the price – no coding required!

Once you’ve set up your online order form, accept payments by embedding Wufoo’s Online Payment Form into your site. We work with the internet’s most popular payment processing vendors, so integration is super simple to handle. Process credit cards from your customers with our online payment integration features. You won’t have to write a single line of code to add our payment feature to your form and website. Our forms are integrated with some of the most popular online payment providers – making setup a snap when you have an account with a payment processor.

Don’t Forget Customer Service!

A key to running a good business, as any successful businessperson will tell you, is taking care of your customers. Make it easy for your customers to contact you by embedding one of our contact forms into your site, and customise the form to allow users to ask questions. You can set up the contact inquiries to be directed straight to your daily email, so you won’t miss a beat with your customers.

After your customers have made a purchase on your e-commerce site, find out about their experience. Were they pleased with their overall purchase? Your customers would probably be more than happy to tell you. Was your pricing fair? How would they rate their overall customer satisfaction? We have a whole suite of surveys aimed at finding out how happy your customers were with your website and their purchase, so you’ll never be left in the dark.

Still Curious About How Wufoo Works?

Wufoo is an easy-to-use online tool that allows anyone to create and build online forms – no coding or programming required. And Wufoo hosts and stores everything, so you don't have to worry about where your forms or data will live.

You can completely customise the look and feel of your forms using our Theme Designer by choosing colours to suit your brand or theme, as well as adding your company's logo or your wedding colours to your forms. You can even use one of almost 300 form templates in our Form Gallery to jump-start creating your forms, or look at our Examples to see how you can use Wufoo in your company.

Wufoo partners and works with loads of other applications, allowing you to accept data and information via your forms and send it to other applications that your company uses. We have integrations with applications such as MailChimp, Dropbox, Zapier, Salesforce, WordPress and more.