Market and Sell Your Digital Goods Online With Wufoo

Use Wufoo as a central part of your content marketing strategy. We have forms and integrations that make it easy to sell digital goods online.

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By: Johan Lieu


The marketplace has changed. Digital downloads can drive a business and you can forego a brick-and-mortar storefront if you so choose. When your business depends on digital downloads – such as white papers, eBooks, videos or music – finding the right e-commerce partner is as essential to building your business as the content itself.

Wufoo provides nifty forms to make downloads easy, but we also have loads of features that you may not be familiar with. For example, did you know that Wufoo can send you instant notifications whenever someone downloads content from you? Or, did you know that with Wufoo's advanced analytics features, you can closely follow your conversion rates? Keep reading to learn about these features, plus many more, that make running an e-commerce business a breeze.

Your brand, your style

When content downloads drive your business, you certainly want your own brand to shine through. On any form that users land on, people should see consistency in your look. We get this. To make sure that your brand is on every form you create using Wufoo, we've developed a Theme Gallery, which helps you create stunning designs that match your organisation's identity. Apply your designs across every download and form, including payment forms, reports and even invoices.

Use logic and branching for ultimate customisation

Want to know a secret to make your content options super appealing to customers? Make it as custom as possible. People like feeling as if something was created just for them, and with Wufoo's Rule Builder, you can specify logic to personalise forms based on the user. For example, you can set it up to show and hide fields, skip pages or email someone based on the selection the person makes as they're filling in your form.

Integrate Wufoo into your content management system (CMS)

We're going to go out on a limb here and bet that if your site has a lot of content – and it contains content that you update frequently – you use some version of a content management system (CMS) to make your life easier. We love a good CMS. In fact, we love them so much, that we've integrated with some of the web's most popular systems, including WordPress, Confluence, WebMatrix, AllYou, CakeFoo, Drofoo, and Weever. To get set up, simply use our embed code on any CMS page and you'll be integrated.

Never miss a lead again

In the world of lead generation, time is of the essence. Receive an instant notification as soon as someone takes an action on your website. You can choose your preferred method of notification, such as emails, texts or a secure RSS feed. Once you’ve been notified, you can follow up with the lead immediately. Keep track of what's happening. In real time.

Speaking of which, how are your forms performing?

You'll be notified as soon as someone takes action on a form, but give yourself the full picture of your overall campaign goals by using Wufoo's form analytics. You'll be able to see page views, conversion rates, error rates and submission times. Use this data to tweak your layouts, adjust your online advertising strategy or even to do A/B split testing. Maximise your campaigns with the power of data.

Say goodbye to spam with smart CAPTCHA

Protect the integrity of your data and spare your inbox from needless Spam inquiries by embedding our Smart CAPTCHA form. Our form is above average in terms of smartness; not only does it require a CAPTCHA test, but it will also insert a CAPTCHA field if it detects abusive behaviour.

And finally, collect payments for those downloads

What's that, you say? You use your digital e-commerce site to help pay your rent? Then surely, collecting payments online is of vital importance to you. For online purchases and mobile commerce, we partner with some of the internet's most beloved payment processors such as Stripe, PayPal and Braintree. So whether your site offers music, apps, videos, shows, songs or print content for download, you'll never have to break into a sweat about being paid for the content you sell.

Still curious how Wufoo works?

Wufoo is an easy-to-use online tool that allows anyone to create and build online forms – no coding or programming required. And Wufoo hosts and stores everything, so you don't have to worry about where your forms or data will live.

You can completely customise the look and feel of your forms using our Theme Designer by choosing colours to suit your brand or theme, as well as adding your company's logo or your wedding colours to your forms. You can even use one of almost 300 form templates in our Form Gallery to jump-start creating your forms, or look at our Examples to see how you can use Wufoo in your company.

Wufoo partners and works with loads of other applications, allowing you to accept data and information via your forms and send it to other applications that your company uses. We have integrations with applications such as MailChimp, Dropbox, Zapier, Salesforce, WordPress and more.